Top B2B Marketing Blog Posts

If you follow my blog, you know that B2B Marketing is not just my profession, but my passion. Here are some of my more popular blog posts on B2B Marketing that you might enjoy.

  Christopher Ryan

B2B Sales Process: What are the typical steps in the B2B sales process? I explain terms such as raw inquiry, suspect, qualified lead and more.

Where To Find Sales Leads: The need for fresh sales leads is a recurring challenge. This post starts with direct marketing methods.

Where To Find B2B Sales Leads: This post focuses on nine more lead sources from two important categories – online media and pull marketing.

Brand Promise Examples: Your brand is the place your company occupies in a prospect’s or customer’s mind when he or she thinks about you. Let’s look at some good, and not so good brand promise examples.

B2B Marketing Pitfalls: All of us face challenges in our marketing and sales strategies that are potential pitfalls. I have learned through long experience that avoiding the bad things can be just as important as doing the right things.

March 2, 2012 at 11:47 am Leave a comment

New Location for B2B Marketing Blog

Please note:  Blog posts about B2B marketing and other topics from Christopher Ryan and his colleagues can be found at the Great B2B Marketing Blog Site:

For more information on B2B marketing and sales, also be sure to visit us at the Fusion Marketing Partners Website: 

Thank you.
Christopher Ryan

January 7, 2010 at 4:09 pm Leave a comment

About Christopher Ryan

Christopher Ryan is the managing director of Fusion Marketing Partners and author of How to Create an Unstoppable Marketing and Sales Machine. Chris has twenty-five years of marketing, technology, and senior management experience, and is a widely known expert in business-to-business marketing, sales strategy, systems, and processes.

RSS B2B Marketing

  • How to Find Elusive B2B Buyers April 15, 2014
    Okay, it’s time for a little honesty. How many of your potential buyers want to hear from you on an unsolicited basis?  How many are glad that you called when they weren’t expecting to hear from you? How many are happy that you keep sending them email after email until they finally click on the “unsubscribe” link and remove themselves ...
  • The Pros and Cons of Competitive Marketing April 1, 2014
    As a B2B marketing outsource provider, our clients sometimes ask about the advisability of running a competitive marketing campaign. This is a decision that is rich with opportunity but also fraught with peril.  So how do you exploit the opportunity while leaving the peril behind? First, make sure you understand why you want to run the competitive campaign i […]
  • Why Your Allies and Actions Are Crucial in B2B Marketing March 18, 2014
    Tom Peters, noted management guru and author of groundbreaking books like In Search of Excellence and Pursuit of WOW, published some great (and free) content about the importance of allies and action for driving change in business. You can download a copy here. Let’s first talk about the action part of the story. Like me, Peters is a huge proponent ...
  • Assumptions are the Enemy of Good B2B Marketing March 12, 2014
    Human nature causes us to assume that others share our interests, fears and motivations. We tell ourselves: I am an intelligent and logical person – so why shouldn’t others feel and think like me? And if this is the case, I simply have to create promotions that reflect my personal preferences and the orders will flood in. This attitude is ...
  • B2B Marketing: Know the Trends, Pick the Right Strategy February 28, 2014
    What key tactics best fit our Marketing Strategy?What B2B marketing tactics are working now for others, and how well?Where should we emphasize or deemphasize our marketing focus? In working with leading global B2B companies, our Fusion Marketing team is extremely familiar with the cost/benefits of various lead generation programs. In fact we work closely wit […]
  • Is Marketing Passé? You Be the Judge February 27, 2014
    Steve Case, founder of AOL, just wrote an article for Mashable about Facebook’s acquisition of WhatsApp. The article is titled 10 Lessons We Can Learn From WhatsApp. While I am an admirer of Mr. Case and agree with much of what he stated, I sharply disagree with one of his 10 lessons.  To quote from the article: “Marketing is passé. Viral ...
  • How To Protect Your B2B Marketing Budget February 12, 2014
    In a recent discussion on the Chief Marketing Officer (CMO) LinkedIn network, Art Hyde asked this question: How do you keep your marketing budget from being cut by the CFO while every other line-item is untouched? There is a lot of interest about this issue in the B2B marketing community, for good reason.  No one likes to see their budget ...
  • Big Bang Marketing is Out – Agile is In February 5, 2014
    I got the idea for a blog post from an interview with Jeremy Burton, chief marketing officer of EMC.  Burton made some great points in the interview, including the fact that he believes the big B2B marketing trends going forward are the use of video, analytics, and process automation. But to me, the most important points he made were about how t […]
  • Get on Board the Mobile Marketing Revolution January 22, 2014
    International Data Corp.’s 2013 Tech Marketing Benchmark Study shows that B2B companies this year allocated only 1.7% of their marketing budgets for mobile ads, 1.4% for mobile web and apps, and 0.7% for SMS text messaging. However, many B2B prospects – those people you aim to serve—prefer to read and engage via mobile devices (mostly smartphones and tablets […]
  • Use Digital Content to Shorten the B2B Sales Cycle January 14, 2014
    It seems like everyone is talking about B2C and B2B content marketing. Marketers, sales reps, and business owners are becoming aware of the many benefits of propagating fresh and relevant digital content. But perhaps the most important content marketing benefit is the impact on the sales cycle. A relevant piece of content available to the prospect at the rig […]

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