Top B2B Marketing Blog Posts

If you follow my blog, you know that B2B Marketing is not just my profession, but my passion. Here are some of my more popular blog posts on B2B Marketing that you might enjoy.

Best,
  Christopher Ryan

B2B Sales Process: What are the typical steps in the B2B sales process? I explain terms such as raw inquiry, suspect, qualified lead and more.

Where To Find Sales Leads: The need for fresh sales leads is a recurring challenge. This post starts with direct marketing methods.

Where To Find B2B Sales Leads: This post focuses on nine more lead sources from two important categories – online media and pull marketing.

Brand Promise Examples: Your brand is the place your company occupies in a prospect’s or customer’s mind when he or she thinks about you. Let’s look at some good, and not so good brand promise examples.

B2B Marketing Pitfalls: All of us face challenges in our marketing and sales strategies that are potential pitfalls. I have learned through long experience that avoiding the bad things can be just as important as doing the right things.

March 2, 2012 at 11:47 am Leave a comment

New Location for B2B Marketing Blog

Please note:  Blog posts about B2B marketing and other topics from Christopher Ryan and his colleagues can be found at the Great B2B Marketing Blog Site: 
http://www.greatb2bmarketing.com/blog
.

For more information on B2B marketing and sales, also be sure to visit us at the Fusion Marketing Partners Website:
http://fusionmarketingpartners.com/b2bmarketing. 

Thank you.
Christopher Ryan

January 7, 2010 at 4:09 pm Leave a comment

About Christopher Ryan

Christopher Ryan is the managing director of Fusion Marketing Partners and author of How to Create an Unstoppable Marketing and Sales Machine. Chris has twenty-five years of marketing, technology, and senior management experience, and is a widely known expert in business-to-business marketing, sales strategy, systems, and processes.

RSS B2B Marketing

  • In B2B Marketing, it’s Usually Better to Act than Wait June 18, 2013
    I wrote an article last year titled How to Recognize and Avoid the Seven Deadly Sins of B2B Marketing.  Sin number six is “stagnancy.”  Stagnancy occurs for a number of reasons but it usually has negative consequences.  More often than not, it is better to act than to wait. The more often you postpone a decision, the easier it becomes ...
  • Five Ways You Can Get Big Value from LinkedIn June 6, 2013
    I talk about social media quite a bit in my blog posts, articles and conference presentations.  Social media is a key component of a viable pull marketing mix, and should be part of most companies’ go-to-market strategy. But like everything else in life, there is always a first among equals.  And the first and most important social media tool for ...
  • B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different May 31, 2013
    Last week, I attended a major technology conference on behalf of a B2B software client. My assignment was to gauge the marketplace, understand the key trends, research what competitors are doing, and gain insight from prospects and partners.  In prior jobs I’ve spent hundreds (maybe thousands!) of hours at industry conferences, and it was good to be back in […]
  • In the B2B World, Market Awareness Trumps Sales Skills May 16, 2013
    Earlier in my career, I was VP of marketing for a mid-size software company in the content management space.  There were a couple of very large competitors, who we termed “gorillas” in the marketplace.  The VP of sales used to say something to the effect of: “When we get invited to the dance, we can beat our large competitor, but ...
  • Database Marketing is Alive and Well May 6, 2013
    I’ve been practicing the B2B marketing thing since the late 1980s, when the term “database marketing” first started being mentioned. Endless articles and entire conferences were devoted to the subject. While the buzz around database marketing has waned, its importance to the B2B marketing community has not. You can find a lot of definitions for database mark […]
  • The Dangers of Magical Marketing Thinking April 24, 2013
    Today’s post is about realism, which is the opposite of the magical thinking. Wikipedia defines magical thinking as “…thinking that one’s thoughts by themselves can bring about effects in the world or that thinking something corresponds with doing it.”  In the world of marketing and sales, magical thinking is confusing what you want to happen with what can r […]
  • 10 Questions to Evaluate Your Marketing Effectiveness April 9, 2013
    Your Two Minute B2B Marketing Assessment All of you hard-driven and numbers-focused marketers understand the importance of the quantitative side of B2B marketing. If you don’t understand this, you will face the displeasure of your CEO and/or CFO. You measure the number of inquiries, cost per inquiry, number of opportunities, specific media performance, and m […]
  • Make it Easy for People to Buy March 25, 2013
    Every day it seems that another business I deal with violates the principle of making it easy for prospects to buy. Roadblocks are thrown up where none are necessary and the buying process is often stopped dead in its tracks. Remember that buyers make the decision of whether or not to purchase based on the perceived value of the offering ...
  • When It Comes to Marketing, You are Not Your Prospect March 11, 2013
    One of the issues I face as a B2B marketing services provider is the “personal preference” challenge. This manifests itself when my team and I put a great campaign together that we believe will achieve solid results. Then our client, who is usually the CEO or CMO, kills the campaign because he or she doesn’t like something about it, often ...
  • Crafting Your Unique Brand Promise: Finding the Big Idea February 26, 2013
    Do you want truly competitive differentiation for your company—with a value-added extra that makes the products and services you offer resoundingly unique and clearly better than your competitors? You can find it in The Big Idea—your unique brand promise. A compelling brand promise is essential for creating a powerful marketing and sales engine. In fact, thi […]

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