Top B2B Marketing Blog Posts

If you follow my blog, you know that B2B Marketing is not just my profession, but my passion. Here are some of my more popular blog posts on B2B Marketing that you might enjoy.

Best,
  Christopher Ryan

B2B Sales Process: What are the typical steps in the B2B sales process? I explain terms such as raw inquiry, suspect, qualified lead and more.

Where To Find Sales Leads: The need for fresh sales leads is a recurring challenge. This post starts with direct marketing methods.

Where To Find B2B Sales Leads: This post focuses on nine more lead sources from two important categories – online media and pull marketing.

Brand Promise Examples: Your brand is the place your company occupies in a prospect’s or customer’s mind when he or she thinks about you. Let’s look at some good, and not so good brand promise examples.

B2B Marketing Pitfalls: All of us face challenges in our marketing and sales strategies that are potential pitfalls. I have learned through long experience that avoiding the bad things can be just as important as doing the right things.

March 2, 2012 at 11:47 am Leave a comment

New Location for B2B Marketing Blog

Please note:  Blog posts about B2B marketing and other topics from Christopher Ryan and his colleagues can be found at the Great B2B Marketing Blog Site: http://www.greatb2bmarketing.com/blog.

For more information on B2B marketing and sales, also be sure to visit us at the Fusion Marketing Partners Website: http://fusionmarketingpartners.com/b2bmarketing. 

Thank you.
Christopher Ryan

January 7, 2010 at 4:09 pm Leave a comment


About Christopher Ryan

Christopher Ryan is the managing director of Fusion Marketing Partners and author of How to Create an Unstoppable Marketing and Sales Machine. Chris has twenty-five years of marketing, technology, and senior management experience, and is a widely known expert in business-to-business marketing, sales strategy, systems, and processes.

RSS B2B Marketing

  • How to Use B2B Marketing to Propel Rapid Sales Growth September 16, 2014
    I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer. It was an interview-style podcast, hosted by Glenn Gow of Crimson Marketing. The topic of the podcast is How CMOs of High Growth Companies Can Achieve Rapid Scale. Naturally, as a former CMO of, and current ...
  • Do You Need to Recombobulate Your B2B Marketing? September 5, 2014
    Bear with me a bit and I will explain the odd title of this post. I read an interesting tweet from Moira Geary, who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning. Intrigued, I looked up the definition and found it was short and sweet: ...
  • Commerce Interrupted – Four Barriers That Stop Your Prospects from Becoming Customers! August 25, 2014
     There are three primary objectives of a marketing campaign: Find qualified prospects (potential buyers). Create desire within these prospects to purchase your product or service. Remove all barriers to the purchase process. Many B2B and B2C companies do a good job at the first two objectives. They know where to find prospects, or better yet, they help prosp […]
  • Five Great Ways to Drive Brand Engagement August 14, 2014
    Every year, millions tune in to the PGA Championship, where golf’s finest duke it out on the green and golf enthusiasts cheer the winners and sometimes, even the heartbreaking losers. Last Sunday, Scotland’s Rory McIlroy won his second PGA championship and cemented his streak as the world’s number one golfer. As an occasional golfer who likes to watch others […]
  • Can We Please Tell the Truth in Our Marketing Communications? August 5, 2014
    This post was inspired by a negative marketing event. I received a personalized letter in an official-looking envelope from a company called: ABC Shareholder Services (real name not used to protect the guilty). The letter claimed that since I was a holder of shares in a certain mutual fund, they needed to speak with me about a “very important matter.”  ... […]
  • Do Multiple Authors Create Better Marketing Content? July 25, 2014
    I just read an interesting newsletter article titled “Copywriters: should you guarantee your clients results?” written by noted copywriter Bob Bly. I enjoy reading Bob’s writing because he usually offers opinions that are both practical and frank. This article was no exception because it brought up a delicate and important subject. Bly’s main point was that […]
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    Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.” These are indeed the two master motivators, and all others are subset of these behavioral drivers. Because we humans can be motivated in a surprising variety of ways, using the correct incentive (including message and offer) for a specific audience is a big factor in good mark […]
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    There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven pull marketing strategy that aligns well with important business metrics. Whether your goals are to increase market awareness […]
  • Obsession with “Listening to Customers” Can Lead You Astray June 26, 2014
    How often have you heard that the secret to good marketing is to thoroughly understand everything you can about your customers: who they are, their demographics, attitudes, habits, etc. However, this belief, like so much of conventional wisdom, may not be entirely accurate. In fact, a relentless focus on knowledge about customers may even be counterproductiv […]
  • Sales and Marketing Plans Need to be Aligned June 18, 2014
    As a B2B marketing outsource provider, my team and I usually work very closely with the sales department at our client companies. The goal is to achieve effective alignment between what the marketing and sales teams are doing: driving to a common goal and reaching agreed-upon revenue targets. In the best-case scenario, we get to review and provide input for […]

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