Marketing Plan – Yes or No?

In today’s B2B environment of ‘Ready, Fire, Aim’ there is a tendency to react quickly and skip time-consuming steps like market planning. But I urge you not to do this. Although every organization will receive unique benefits, the following are a few reasons why you should spend the time it takes to design and implement a marketing plan. A well-defined marketing plan:

1. Helps you establish priorities in your marketing activities. This is very important in the interactive marketing era since there are an increasing number of methods and media that you can use to share your promotional message.
2. Provides you with a timetable for implementing each activity.
3. Provides specific targets to aim for in the form of marketing objectives.
4. Serves as a barometer for measuring your progress or lack of progress.
5. Helps the organization discover the most cost-effective marketing activities.
6. Gives the marketing team a blueprint for action and the responsibilities of each person.

So my advice is to develop a marketing plan, but don’t become overreliant on the plan. And don’t let the time spent on market planning paralyze you from taking action. As General George S. Patton said, “A good battle plan that you act on today can be better than a perfect one tomorrow.”

Happy Memorial Day.

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