Focus Like a Laser

In an article published in Early to Rise, noted business strategist Rich Schefren stated that when people tell you something can’t be done, they really mean they can’t do it without taking themselves out of their comfort zone. To develop laser-like focus he advises the “back pressed up against the wall” mindset. To do this, you pick a goal you’ve been struggling with – and now you tell yourself that if you don’t achieve that goal, the person you love the most in this world is literally going to die. If that were the case, your back would be pressed against the wall. You’d suddenly get a lot more focused on achieving that goal because you would have to do it.

Thinking about the potential death of a loved one is a tough way to make the point, but the fact is, Schefren is correct. We do have a much better chance of achieving what we focus on, especially if we get rid of the many distractions that deter us from our path. So what’s the message for marketers? Simply this: Spend all the time necessary to pick your go-to-market strategy. But once you do so, do not give up on your strategy easily. Focus and persistence will win the day more often than brilliance. Stay the course my friends, stay the course.

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