B2B Marketing Blog

If you follow my blog, you know that B2B Marketing is not just my profession, but my passion. Here are some of my more popular blog posts on B2B Marketing that you might enjoy.

Best,
  Christopher Ryan

B2B Sales Process: What are the typical steps in the B2B sales process? I explain terms such as raw inquiry, suspect, qualified lead and more.

Where To Find Sales Leads: The need for fresh sales leads is a recurring challenge. This post starts with direct marketing methods.

Where To Find B2B Sales Leads: This post focuses on nine more lead sources from two important categories – online media and pull marketing.

Brand Promise Examples: Your brand is the place your company occupies in a prospect’s or customer’s mind when he or she thinks about you. Let’s look at some good, and not so good brand promise examples.

B2B Marketing Pitfalls: All of us face challenges in our marketing and sales strategies that are potential pitfalls. I have learned through long experience that avoiding the bad things can be just as important as doing the right things.

  • Can You Really Use Marketing to Shrink the B2B Sales Cycle? June 24, 2015 5:38 pm
    It seems at least once a week that I talk to a B2B company about how to shrink their sales […] The post Can You Really Use Marketing to Shrink the B2B Sales Cycle? appeared first on Great B2B Marketing.
    Christopher Ryan
  • Criteria of Efficient B2B Lead Generation Processes June 16, 2015 7:35 pm
    My team and I are always preaching the doctrine of the consistent and predictable lead generation engine as a key […] The post Criteria of Efficient B2B Lead Generation Processes appeared first on Great B2B Marketing.
    Christopher Ryan
  • Why a Powerful Brand Strategy is Crucial to Your Lead-to-Revenue Plan June 2, 2015 3:52 pm
    When I published my recent book, The Essential Guide to Building Your Lead-to-Revenue (L2R) Machine™, I chose brand strategy as […] The post Why a Powerful Brand Strategy is Crucial to Your Lead-to-Revenue Plan appeared first on Great B2B Marketing.
    Christopher Ryan
  • Top 6 Ways that Marketing Supports B2B Sales and Revenue May 19, 2015 8:26 pm
    Since the early days of B2B marketing and sales, marketing VPs have been asking that puzzling but oh-so-important question: “What […] The post Top 6 Ways that Marketing Supports B2B Sales and Revenue appeared first on Great B2B Marketing.
    Christopher Ryan
  • Does Your B2B Sales Model Need an Overhaul or a Tune-up? May 11, 2015 7:30 pm
    When designing a new, or optimizing an existing, sales model, you will be faced with some tough but extremely important […] The post Does Your B2B Sales Model Need an Overhaul or a Tune-up? appeared first on Great B2B Marketing.
    Christopher Ryan
  • How to Validate Your B2B Go-to-Market Plan April 24, 2015 4:53 pm
    My team and I are often asked to comment on – or do a more formal evaluation of – a […] The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing.
    Christopher Ryan
  • How B2B Marketing Supports Sales Enablement April 14, 2015 4:07 pm
    There is a lot of industry buzz around the term “sales enablement.” This is terrific because the marketing department should […] The post How B2B Marketing Supports Sales Enablement appeared first on Great B2B Marketing.
    Christopher Ryan
  • Nine Critical Criteria For Selecting Lead-to-Revenue Technology April 3, 2015 3:34 pm
    My team and I write lots of content for our B2B clients. We also keep our own content stream flowing […] The post Nine Critical Criteria For Selecting Lead-to-Revenue Technology appeared first on Great B2B Marketing.
    Christopher Ryan
  • How to Rejuvenate a Troubled B2B Brand March 18, 2015 4:10 pm
    Two months ago, I wrote an article titled The Economic Value of Your Company Brand. The theme of the post: […] The post How to Rejuvenate a Troubled B2B Brand appeared first on Great B2B Marketing.
    Christopher Ryan
  • B2B Marketing: Six Need-to-Know Nuggets March 5, 2015 9:00 pm
    Rather than my usual practice of writing some in-depth content about a specific subject area, thought I would share some […] The post B2B Marketing: Six Need-to-Know Nuggets appeared first on Great B2B Marketing.
    Christopher Ryan

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