If you follow my blog, you know that B2B Marketing is not just my profession, but my passion. Here are some of my more popular blog posts on B2B Marketing that you might enjoy.
B2B Sales Process: What are the typical steps in the B2B sales process? I explain terms such as raw inquiry, suspect, qualified lead and more.
Where To Find Sales Leads: The need for fresh sales leads is a recurring challenge. This post starts with direct marketing methods.
Where To Find B2B Sales Leads: This post focuses on nine more lead sources from two important categories – online media and pull marketing.
Brand Promise Examples: Your brand is the place your company occupies in a prospect’s or customer’s mind when he or she thinks about you. Let’s look at some good, and not so good brand promise examples.
B2B Marketing Pitfalls: All of us face challenges in our marketing and sales strategies that are potential pitfalls. I have learned through long experience that avoiding the bad things can be just as important as doing the right things.
- 6 key Rules to Expand Your B2B Marketing Influence July 21, 2017 6:07 pmMarketing influence is a timeless subject but the ways we capture and communicate are constantly evolving. I originally wrote about […]Christopher Ryan
- When It Comes to Marketing, Should you be Credible or Incredible? July 10, 2017 7:39 pmI got the idea for this post when listening to one of our Fusion Marketing Partners’ clients present at a […]Christopher Ryan
- Boost Revenue with the Right B2B Marketing Funnel June 28, 2017 4:54 pmOne of the most important decisions to be made when designing a lead-to-revenue (L2R) strategy is the type of B2B […]Christopher Ryan
- Use Pull Marketing for Easier and More Productive B2B Sales June 19, 2017 9:05 pmIn a recent conversation, a B2B sales rep told me something to the effect: “I hate my job because no […]Christopher Ryan
- How to Be a Branding Rock Star June 8, 2017 5:54 pmTo paraphrase the Dicken’s classic, A Tale of Two Cities, I’ll cover the best of branding and the worst of […]Christopher Ryan
- Niche Marketing: Four Rules to Guide Your Success June 1, 2017 3:32 pmFirst things first – what do I mean by the term niche marketing? Our friends at Wikipedia say that niche […]Christopher Ryan
- Eight Critical Brand Health Questions You Should Be Asking May 12, 2017 4:52 pmComplacency is a deadly risk to the health of your brand. Perhaps the most enjoyable part of my job is […]Christopher Ryan
- Moving Up the Relationship Hierarchy May 5, 2017 4:57 pmYou often hear marketing and sales pros talk about how to turn vendor interactions into meaningful relationships. I find it […]Christopher Ryan
- You Need to Become Good at Content Marketing – Here’s How April 24, 2017 9:49 pmNext month, I will be speaking at an event called, the Summit on Content Marketing. Beginning May 22, the Summit […]Christopher Ryan
- Seven Things You Can Do (or Not Do) to Increase Marketing Success April 11, 2017 6:06 pmOne of the good things about being a B2B marketing practitioner for so long is the perspective it gives me […]Christopher Ryan