B2B Marketing

If you follow my blog, you know that B2B Marketing is not just my profession, but my passion. Here are some of my more popular blog posts on B2B Marketing that you might enjoy.

Best,
  Christopher Ryan

B2B Sales Process: What are the typical steps in the B2B sales process? I explain terms such as raw inquiry, suspect, qualified lead and more.

Where To Find Sales Leads: The need for fresh sales leads is a recurring challenge. This post starts with direct marketing methods.

Where To Find B2B Sales Leads: This post focuses on nine more lead sources from two important categories – online media and pull marketing.

Brand Promise Examples: Your brand is the place your company occupies in a prospect’s or customer’s mind when he or she thinks about you. Let’s look at some good, and not so good brand promise examples.

B2B Marketing Pitfalls: All of us face challenges in our marketing and sales strategies that are potential pitfalls. I have learned through long experience that avoiding the bad things can be just as important as doing the right things.

• Use Pull Marketing for Easier and More Productive B2B Sales June 19, 2017 9:05 pm
  In a recent conversation, a B2B sales rep told me something to the effect: “I hate my job because no […]
  Christopher Ryan
• How to Be a Branding Rock Star June 8, 2017 5:54 pm
  To paraphrase the Dicken’s classic, A Tale of Two Cities, I’ll cover the best of branding and the worst of […]
  Christopher Ryan
• Niche Marketing: Four Rules to Guide Your Success June 1, 2017 3:32 pm
  First things first – what do I mean by the term niche marketing?  Our friends at Wikipedia say that niche […]
  Christopher Ryan
• Eight Critical Brand Health Questions You Should Be Asking May 12, 2017 4:52 pm
  Complacency is a deadly risk to the health of your brand. Perhaps the most enjoyable part of my job is […]
  Christopher Ryan
• Moving Up the Relationship Hierarchy May 5, 2017 4:57 pm
  You often hear marketing and sales pros talk about how to turn vendor interactions into meaningful relationships. I find it […]
  Christopher Ryan
• You Need to Become Good at Content Marketing – Here’s How April 24, 2017 9:49 pm
  Next month, I will be speaking at an event called, the Summit on Content Marketing. Beginning May 22, the Summit […]
  Christopher Ryan
• Seven Things You Can Do (or Not Do) to Increase Marketing Success April 11, 2017 6:06 pm
  One of the good things about being a B2B marketing practitioner for so long is the perspective it gives me […]
  Christopher Ryan
• The Short Shelf Life of a CMO March 29, 2017 9:02 pm
  The below graphic comes from a LinkedIn post from Mark Stouse, CEO at Proof Analytics. According to Stouse, “the average […]
  Christopher Ryan
• How Digital Marketing Can Drive Your B2B Company Results March 14, 2017 7:46 pm
  I suspect that two types of people will read this article. The first group consists of those who are fairly […]
  Christopher Ryan
• 7 Lessons Learned in 7 Years of Blogging March 7, 2017 5:49 pm
  I started my blogging journey at Great B2B Marketing seven years ago this month. It’s been quite an adventure and […]
  Christopher Ryan