If you follow my blog, you know that B2B Marketing is not just my profession, but my passion. Here are some of my more popular blog posts on B2B Marketing that you might enjoy.
B2B Sales Process: What are the typical steps in the B2B sales process? I explain terms such as raw inquiry, suspect, qualified lead and more.
Where To Find Sales Leads: The need for fresh sales leads is a recurring challenge. This post starts with direct marketing methods.
Where To Find B2B Sales Leads: This post focuses on nine more lead sources from two important categories – online media and pull marketing.
Brand Promise Examples: Your brand is the place your company occupies in a prospect’s or customer’s mind when he or she thinks about you. Let’s look at some good, and not so good brand promise examples.
B2B Marketing Pitfalls: All of us face challenges in our marketing and sales strategies that are potential pitfalls. I have learned through long experience that avoiding the bad things can be just as important as doing the right things.
- What’s in a (Company) Name? Why an Effective B2B Brand is Crucial! April 20, 2018 2:15 pmIn a recent article, Eight Critical Brand Health Questions You Should Be Asking, I shared the questions that you should […]Christopher Ryan
- Six Tips to Calculate How Many Leads You Need in Your Sales Pipeline April 5, 2018 5:40 pmI have had more than a few people accuse me of being obsessed with marketing numbers (guilty as charged). One […]Christopher Ryan
- The 30-Minute Recipe for B2B Revenue Growth March 21, 2018 3:05 pmOne of the dilemmas we face as executives, marketers or sales professionals that care about B2B revenue growth, is how […]Christopher Ryan
- Customer Loyalty: CEO’s #1 Focus to Protect Revenue This Year – Part 4 March 13, 2018 4:43 amThree key customer loyalty metrics to stabilize and improve revenue Over the past couple of months, I have been talking […]Gail Syman Carson
- Stop Making It Hard For People To Buy: Six Barriers That Prevent Revenue Growth March 6, 2018 4:00 pmPerhaps you have a great product or service that has proven benefits for those fortunate enough to purchase from your […]Christopher Ryan
- Customer Loyalty: CEO’s #1 Focus to Protect Revenue This Year – Part 3 February 13, 2018 5:19 pmB2B Customer loyalty and customer experience (CX) Customer loyalty (CL) is the number one focus for many CEOs and business […]Gail Syman Carson
- Six Strategies for Solid B2B Revenue Growth February 5, 2018 9:15 pmWe are into the second month of the new year. Is your 2018 revenue growth plan on schedule? Are you […]Christopher Ryan
- B2B Marketers: How to be Best Friends with Sales Colleagues January 23, 2018 3:40 pmOkay. I get that the title of this article is a little ambitious. However, there are things B2B marketers can […]Christopher Ryan
- Customer Loyalty: CEO’s #1 Focus to Protect Revenue in the New Year – Part 2 January 9, 2018 9:13 pmCustomer loyalty – the secret weapon in your brand Customer loyalty (CL) should be the number one focus for CEOs […]Gail Syman Carson
- Is Your 2018 Lead-to-Revenue Plan Missing This Critical Ingredient? January 4, 2018 5:26 pmMarketing and sales professionals talk about awareness, leads, opportunities and revenue. They do this because their ability to achieve positive […]Christopher Ryan