If you follow my blog, you know that B2B Marketing is not just my profession, but my passion. Here are some of my more popular blog posts on B2B Marketing that you might enjoy.
Best,
Christopher Ryan
B2B Sales Process: What are the typical steps in the B2B sales process? I explain terms such as raw inquiry, suspect, qualified lead and more.
Where To Find Sales Leads: The need for fresh sales leads is a recurring challenge. This post starts with direct marketing methods.
Where To Find B2B Sales Leads: This post focuses on nine more lead sources from two important categories – online media and pull marketing.
Brand Promise Examples: Your brand is the place your company occupies in a prospect’s or customer’s mind when he or she thinks about you. Let’s look at some good, and not so good brand promise examples.
B2B Marketing Pitfalls: All of us face challenges in our marketing and sales strategies that are potential pitfalls. I have learned through long experience that avoiding the bad things can be just as important as doing the right things.
- Why I Have (Almost) Stopped Blogging May 19, 2022 7:29 pmAnyone who has recently visited my blog site at Fusion Marketing Partners will notice a lack of fresh content. I’ve […]Christopher Ryan
- B2B Marketers: How to Win the Trust of Your CEO December 9, 2021 9:29 pmAs a chief marketing officer (CMO) or senior B2B marketing professional, there are few things as satisfying as earning and […]Christopher Ryan
- Become a B2B Revenue Marketer or Get Left Behind! October 25, 2021 3:01 pmB2B revenue marketing is not new. A couple of decades ago, I was speaking at B2B marketing and sales conferences […]Christopher Ryan
- To Connect with Elusive B2B Prospects, Turn Marketing and Sales into “Sherpas” for the Buyer’s Journey August 19, 2021 4:19 pmI recently participated in a LinkedIn comment thread posing the question of whether B2B or B2C marketing was more fun. […]Christopher Ryan
- How to Choose and Implement a Successful B2B Pricing Strategy June 9, 2021 2:35 pmIn my March column for CustomerThink, titled “Pricing to Win in B2B: The Mindset to Achieve More Revenue and Profit,” […]Christopher Ryan
- Launching a Winning B2B Content Marketing Strategy May 19, 2021 2:11 pmIn my fractional CMO practice, I have to recommend content marketing strategies for my B2B clients. There are times when […]Christopher Ryan
- Pricing to Win in B2B: The Mindset to Achieve More Revenue and Profit April 13, 2021 4:46 pmThe key to a good B2B pricing strategy is to structure your pricing model for short-term profitability and revenue while […]Christopher Ryan
- Pay-to-Play Marketing Opportunities: Should You Play or Pass? March 29, 2021 4:41 pmI just received an email with the subject line: Re: Featuring Fusion Marketing Partners as a top Sales Tech Services […]Christopher Ryan
- Why a Compelling Digital Presence Speeds B2B Revenue Success February 23, 2021 1:55 amBy digital presence, I am referring to everything a prospect, customer, partner or any interested party can find out about […]Christopher Ryan
- How Digital Strategies Support B2B Revenue KPIs January 5, 2021 3:12 pmI recently had the opportunity to share thoughts on a webinar about how digital strategies contribute to organizational objectives with Michael […]Christopher Ryan
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