B2B Marketing Blog

If you follow my blog, you know that B2B Marketing is not just my profession, but my passion. Here are some of my more popular blog posts on B2B Marketing that you might enjoy.

Best,
  Christopher Ryan

B2B Sales Process: What are the typical steps in the B2B sales process? I explain terms such as raw inquiry, suspect, qualified lead and more.

Where To Find Sales Leads: The need for fresh sales leads is a recurring challenge. This post starts with direct marketing methods.

Where To Find B2B Sales Leads: This post focuses on nine more lead sources from two important categories – online media and pull marketing.

Brand Promise Examples: Your brand is the place your company occupies in a prospect’s or customer’s mind when he or she thinks about you. Let’s look at some good, and not so good brand promise examples.

B2B Marketing Pitfalls: All of us face challenges in our marketing and sales strategies that are potential pitfalls. I have learned through long experience that avoiding the bad things can be just as important as doing the right things.

  • How to Validate Your B2B Go-to-Market Plan April 24, 2015 4:53 pm
    My team and I are often asked to comment on – or do a more formal evaluation of – a […] The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing.
    Christopher Ryan
  • How B2B Marketing Supports Sales Enablement April 14, 2015 4:07 pm
    There is a lot of industry buzz around the term “sales enablement.” This is terrific because the marketing department should […] The post How B2B Marketing Supports Sales Enablement appeared first on Great B2B Marketing.
    Christopher Ryan
  • Nine Critical Criteria For Selecting Lead-to-Revenue Technology April 3, 2015 3:34 pm
    My team and I write lots of content for our B2B clients. We also keep our own content stream flowing […] The post Nine Critical Criteria For Selecting Lead-to-Revenue Technology appeared first on Great B2B Marketing.
    Christopher Ryan
  • How to Rejuvenate a Troubled B2B Brand March 18, 2015 4:10 pm
    Two months ago, I wrote an article titled The Economic Value of Your Company Brand. The theme of the post: […] The post How to Rejuvenate a Troubled B2B Brand appeared first on Great B2B Marketing.
    Christopher Ryan
  • B2B Marketing: Six Need-to-Know Nuggets March 5, 2015 9:00 pm
    Rather than my usual practice of writing some in-depth content about a specific subject area, thought I would share some […] The post B2B Marketing: Six Need-to-Know Nuggets appeared first on Great B2B Marketing.
    Christopher Ryan
  • How to Beat Larger Competitors at B2B Marketing and Sales February 23, 2015 6:27 pm
    Let’s face it – there is only one leader in every business category: Apple in smartphones, Wal-Mart in retail, Cargill […] The post How to Beat Larger Competitors at B2B Marketing and Sales appeared first on Great B2B Marketing.
    Christopher Ryan
  • In B2B Marketing, Everything Counts February 9, 2015 5:43 pm
    When my sons were in high school, I used to tell them that everything they did during their high school […] The post In B2B Marketing, Everything Counts appeared first on Great B2B Marketing.
    Christopher Ryan
  • How to be a Great B2B Marketing Coach January 27, 2015 9:14 pm
    In honor of Super Bowl week, I thought I would explore just what it takes to be a great B2B […] The post How to be a Great B2B Marketing Coach appeared first on Great B2B Marketing.
    Christopher Ryan
  • The Economic Value of Your Company Brand January 21, 2015 10:25 pm
    I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear to […] The post The Economic Value of Your Company Brand appeared first on Great B2B Marketing.
    Christopher Ryan
  • Lower the Cost and Boost the Productivity of B2B Sales January 15, 2015 6:19 pm
    Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost […] The post Lower the Cost and Boost the Productivity of B2B Sales appeared first on Great B2B Marketing.
    Christopher Ryan

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